Online classifieds have become the number one way to reach target audiences. Classifieds are used for a variety of services or announcements. Essentially you can use classified advertising to send any kind of message you want, and have it directed or tagged for a select group of people. Many typical types of classified ads include: For Sale Ads, Now Hiring Ads, Personals or Singles Ads, Notices to the Public, etc. Many of these are broken down into sub categories, such as For Sale Ads can be broken into categories for Cars, Homes, Clothing, Seconds, Pets, and even advertising for garage sales and moving sales.
When using classified ads on the internet or otherwise you are submitting information about the good or service you are trying to promote, or are seeking. Most classified systems have an administrative function built right in, so that personal contact information is not on broad display. Since you are advertising something – you obviously want replies from people wanting more information, and hopefully generating a sale or sales. Due to the nature of online classified ads you want to be certain that key personal information is left out, such as phone numbers, or bank account information, since this is all information that a legitimate customer or prospect can obtain after a sale is being negotiated.
Most of the online and contextual advertising you see these days from Yahoo and Google Adsense are also a form of classified ads. They have the exact same structure and provide the same service. The key benefit to contextual advertising in this form is that classified ads that relate to the content already existing on a web page are displayed. This takes reaching a target audience one step closer to reaching the actual market.
Classified ads that linger in the singles and dating genre are booming and are very lucrative businesses, providing a service for connecting one person with a like-minded – or specific individual. Many of the better-classified sites are paid subscription sites, with the enhancement of seeing images and stock photos relating to the merchandise, or person you are looking for. However, there is no shortage of free classified marketplaces like craigslist.com where you can submit and conduct classified advertising at a very low cost, or even free.
If you are looking to expand your reach and touch more potential customers hen using classified advertising is a great solution. You are putting your product with custom written headlines to grab the attention of the people who need your service – and you are contacting them in places that they frequent. It is one of the best and most successful forms of advertising today.