You may be an avid webmaster or web site owner who already has a handle on communications with employees and clients, or you may be a new recruit in the effort of online commerce – regardless of the category you fall into, there are likely ways of further marketing your web site, products and services using the one item visitors are willing to give up most freely: their email address.
Although email marketing has seen brighter days, thanks to cold call-emails and spammers from all walks of life, it is still one of the most effective ways to reach millions of potential customers. Due to the fact that so many web sites and online services use the email address as an identifier or username for logging in, your site visitors are used to dishing it out and accepting the bad mail – if it does rear its evil head. What we want to discuss here is not spam, however we do want to discuss legitimate email marketing campaigns and how to manage them.
Once you have a means to collect email addresses from visitors to your site, or from the emails they submit from “inform a friend" web pages, you should make certain that your terms of service and privacy policies are up to date and that you address the emailing issue. Allowing your visitors an opt-out feature will make you a favorable site to visit. These steps are important, because it is in these places that you are declaring your intentions with information that you collect from them while visiting your site, browsing products, and making online purchases. Your customer’s privacy and safety is always your primary concern.
Once you have your customer’s faith and understanding of your intentions you should determine how best to utilize this information. Commonly mailing lists are used to update existing clients or frequent visitors of changes to the web site, upcoming events, and promotions from any sites you are affiliated with. Though it is also a way to monitize your company by selling your list or using it to send frequent spam – don’t do it. You current customers will eventually find someone more trustworthy with their information to do normal business with.
Using a quality List Management Application you can store or access emails you store in your company database, construct and record email messages and set dates for execution. You can even track the results of your email campaign performance by tracking the number of emails sent, versus how many were read – compared to how many recorded a click, sending them to the site or page you wanted to promote. As you can see using a powerful email list manager can take your mailing list and mail campaigns to higher levels and produce quality targeted traffic, resulting in more sales and higher profits.